Making Memeries app for iPhone and iPad

The London-based curatorial project Self Publish, Be Happy presents a programme of events that explore the blurring boundaries surrounding on/offline existence and distribution of photographs. The event, titled Making Memeries, will take place at Tate Modern during this year’s Offprint London art book fair from 20-22 May.

Artist Lucas Blalock has created a installation for the middle of the Tate Moderns Turbine Hall that functions as a staging area for workshops and performances. The installation consists of a set of eight movable panels that display a new suite of photographs by Blalock. The elements of the installation, conceived of specifically for this project, can be further activated via this app, Making Memeries.

The audience will be able to immerse themselves in, and interact with the work through the app, which uses your camera to produce a digitally augmented reality. Blalock’s work has long been interested in the cohabitation of the worldly and the virtual behind the photographic surface, and this project has allowed the artist to picture this cohabitation on both sides of that plane. Blalock has collaborated with REIFY, the augmented reality (AR) creative studio, to build an experience that blurs traditional boundaries and challenges one’s expectations of viewership.